SEO & AEO Strategist
I help brands get discovered where search is going — not where it's been.
11+ years building organic growth for enterprise brands. I align technical SEO, content systems, and AI visibility strategy so you show up where it matters — in search results, AI answers, and everywhere in between.
Trusted by teams at
What I do
Technical SEO & Platform Migrations
Site architecture, indexing strategy, Core Web Vitals, and large-scale migration planning that protects and grows organic traffic.
AI Visibility & AEO Strategy
Structured data, content frameworks, and entity optimization designed to earn citations in AI Overviews, ChatGPT, Perplexity, and Copilot.
Content Systems for Scale
Programmatic and editorial content strategies built on real search demand, designed to compound over time.
Advisory & Fractional Leadership
Embedded SEO leadership for teams that need senior-level strategy without a full-time hire.
What people say
"John began preparing for the meeting about two days in advance, and his thorough preparation was evident. During the meeting, we gained valuable insights into complex issues that would have taken us days to resolve on our own. I'm extremely grateful and can highly recommend John!"
"John had clarifying ideas on how to navigate a custom built enterprise website and its technical SEO."
"John's knowledge of SEO is second-to-none. He knows how to unearth nitty-gritty details on a staggering amount of topics, from schema markup to internal linking. His proactive approach and seemingly innate ability to drill down and identify what a website needs makes him an integral part of an SEO strategy."
"John is by far one of the smartest people I know with his astounding knowledge of SEO, but his way to think analytically about a situation is what makes him truly stand out. He makes data-driven decisions."
Recent writing & talks
Breaking the Code: How GenAI Empowers Non-Techies in Technical SEO
brightonSEO San Diego — September 2025
Demystifying technical SEO for content-focused marketers, showing how Generative AI tools can empower non-technical SEOs to confidently tackle complex tasks.
View slides →Google Featured Snippet Update: CausalImpact Analysis
Search Engine Journal
Read on SEJ →All writing & resources
Let's work together
Whether you need a full SEO strategy, AEO guidance, or a second opinion on a technical challenge — I'm happy to talk.
Get in touch